Ola Electric announced its #EndICEAge campaign on 26 March 2026. Under this initiative, the company is offering select models, including the S1 X (2kWh) scooter and Roadster X (2.5kWh) motorcycle, at a starting price of ₹49,999. The offer also includes benefits of up to ₹50,000 across its vehicle portfolio. These benefits are available for purchases made until 31 March 2026.
Also Read: Simple Energy Offers Free Extended Warranty on Electric Scooters Till March 31, 2026
Ownership Assurance Measures
As part of the campaign, the company has introduced several measures related to ownership and after-sales support:
- Service Trust Guarantee: Customers will receive Ola cab vouchers if service timelines are not met. The company states that same-day service resolution is currently above 80%.
- Buyback Guarantee: Ola is offering an assured buyback value of up to 60%, aimed at providing clarity on resale value.
- Extended Warranty: An 8-year extended warranty is being provided across its scooter and motorcycle range.
Product Range and Specifications
Ola Electric’s portfolio includes Gen 3 S1 scooters and Roadster motorcycles.
The S1 scooter lineup offers configurations with different battery capacities, with claimed IDC range figures going up to 320 km. The motorcycles are stated to offer a range of up to 500 km.
Performance figures shared by the company include acceleration from 0–40 km/h in 2.1 seconds and a top speed of up to 141 km/h. The vehicles operate on the company’s MoveOS 5 platform, which supports over-the-air updates.
Portfolio Pricing Overview
The company’s scooter range includes:
- Ola S1 Pro+ (5.2kWh, 4kWh) priced at ₹1,44,999 and ₹1,24,999
- Ola S1 Pro (4kWh, 3kWh) priced at ₹1,14,999 and ₹1,02,499
- Ola S1 X+ (4kWh) priced at ₹1,02,499
- Ola S1 X (2kWh, 3kWh, 4kWh) priced at ₹49,999, ₹81,499, and ₹97,499
The motorcycle range includes:
- Roadster X+ (4.5kWh, 9.1kWh) priced at ₹1,09,999 and ₹1,89,999
- Roadster X (2.5kWh, 3.5kWh, 4.5kWh) priced at ₹49,999, ₹92,999, and ₹99,999
Elctrik Speaks
The campaign reflects a combination of pricing adjustments and added ownership assurances in the electric two-wheeler segment. The entry price of ₹49,999 places electric scooters and motorcycles closer to entry-level internal combustion engine vehicles.
The introduction of service-linked guarantees and buyback commitments indicates a focus on addressing concerns around after-sales support and resale value, which remain key considerations for buyers.
Bhavish Aggarwal, Chairman and Managing Director, Ola Electric, said: “The oil shock has brought energy security back into sharp focus for every Indian, and rising fuel prices are a clear reminder of why we must accelerate our journey towards energy independence. With #EndICEAge, we are now shifting back to growth, backing our category-leading products with aggressive pricing, a Service Trust Guarantee, and a Buyback Guarantee, so that every Indian can confidently make the switch to electric. We are going to do whatever it takes to accelerate India’s move beyond ICE!”
